Exploring Hue - Uncharted Destination in Asia.

To select 20 the most underrated travel destinations in Asia, Yahoo! Finance has searched for information from reputable and famous news agencies, newspapers, and travel websites, selected the most recommended destinations, and continued to research and evaluate to come up with a list of 20 final destinations.

Tendency to explore new destinations

Yahoo! Finance said that, fundamentally, tourism is driven by the inherent human desire to discover new things. Since countries around the world completely lifted travel restrictions after the Covid-19 pandemic, people's passion for travel has once again ignited. According to the United Nations Tourism Organization (UN Tourism), in 2023 global tourism will recover to 88% of pre-pandemic levels and is expected to exceed the threshold in 2024.

At the same time, after the pandemic, economic difficulties have been changing travel trends, with tourists often looking for new tourist destinations to avoid crowds. American travel technology company Expedia Group recently also proposed a number of new attractive destinations to replace famous and crowded destinations. Users on international platforms such as TikTok and Tripadvisor regularly post articles suggesting new, less crowded destinations. These reviews play an important role in suggesting little-known destinations to international friends, thereby contributing to attracting tourists here.

Asian tourism gradually recovers and develops

Asia was the first region affected by the Covid-19 pandemic, this is also where relatively tight travel restrictions were established and it was almost impossible to develop tourism during this period. Also according to UN Tourism, while the global tourism recovery level in 2023 reaches 88% of pre-pandemic levels, this figure in Asia-Pacific is only 65%. However, the tourism potential in this area is still exceptionally large. Typically, Tripadvisor has announced a list of top destinations in 2024 voted by readers around the world, in which Asia accounts for 8/10 top destinations. “It’s great to see a rebound on long-haul trips to Asia, with the region having fully opened up post-pandemic..” - Sarah Firshein, Head of Editorial, Tripadvisor, Inc.

Check out Hue of Vietnam, a city in the central region, one of the most underrated travel destinations in Asia.

Hue - “the hidden gem” of Asia

Hue has an ancient colour with a history spanning hundreds of years and distinctive marks clearly shown in architecture, culture, and royal cuisine. The city's historical relics have always been preserved and embellished to this day.

Coming to Hue, there are countless attractive things waiting for visitors to explore. Prominent among them, the Complex of Hue Monuments was recognized by UNESCO as a World Cultural Heritage with clusters of works inside and outside the Hue Citadel. Visitors can visit magnificent ancient works with beautiful landscapes such as Quoc Tu Giam, Flag Tower, Hue Museum of Royal Fine Arts, shrines, palaces, temples...; or visit the mausoleums of kings such as Tomb of King Gia Long, Tomb of King Minh Mang, Tomb of King Tu Duc, Tomb of King Khai Dinh… It can be said that each architectural work in Hue is a unique work of art with special value, expressing philosophical, spiritual and highly aesthetic elements. These heritage sites serve as a valuable historical and cultural treasure with ancient and sophisticated relics bearing the typical architectural imprint of the nation.

One of the most wonderful activities when visiting the dreamy land of Hue is to boat on the gentle, poetic Perfume River. Floating on the boat, admiring the natural scenery and watching the city imbued with the colours of time, gives visitors relaxing moments and immersing themselves in heaven and earth. The experience becomes even more interesting when night falls, which is also when Truong Tien Bridge sparkles with lights, the boats resonate with the elegant sounds of Nha Nhac - Hue Royal Court music.